Available for freelance projects from November
Product designer in Chennai. Six years making transport, fintech and health apps simpler for people on busy days and budget phones.
Monthly bus passes for Chennai commuters, bought in under a minute instead of a queue.
3 min → 40 s to buy a pass
Commuters queued at depots every month. The old app asked for 11 fields and failed on slow networks.
Rode routes with commuters, cut the flow to three screens, added UPI and a pass that works offline.
Purchase time fell from about 3 minutes to 40 seconds, and depot queues shortened noticeably in the first month.
A stock and credit book for corner shops, designed for owners who'd never used an app for business.
4.7 ★ from 12,000 shopkeepers
Shop owners tracked credit in notebooks and lost money to forgotten dues.
Designed voice entry in Tamil and Hindi, big tap targets and WhatsApp reminders customers actually read.
Rated 4.7 by 12,000 shopkeepers, with most of them sending weekly reminders through the app.
Medicine reminders for parents, set up remotely by their children.
92% of reminders acknowledged
Elderly parents missed doses, and existing apps were too fiddly for them to set up.
Split the app in two: children set schedules from their phone, parents see one big "Taken" button.
92% of reminders were acknowledged in the pilot, and children got a weekly summary on WhatsApp.
I grew up watching my parents fight with apps that weren't built for them. Now I design for everyone who's been left out by "intuitive" software.
I work end to end, from research and flows to visual design and handing off to developers. I'm happiest on products where a small design change makes someone's day easier.
Apps and websites for startups and small businesses.
Fintech startup, Bengaluru. Payments and lending for small shops.
Design studio, Chennai. Apps for transport and healthcare clients.
Graduated with a project on bus signage for low-literacy riders.
“Arjun made our app feel obvious. Support tickets dropped by half the month we shipped his redesign.”
Founder, transport startup
“Rare mix of empathy and speed. He tested with real shopkeepers before every big decision.”
Head of product, fintech startup